Gartner Predicts 2017: Marketers, Expect the Unexpected

Five technology shifts will catalyze transitions in marketing strategies and organizations by 2020.

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content marketing trends, marketing trends, Uncategorized

B2B Content-Enabled Campaigns: Top Trends, Benefits, and Goals

Impact content-enabled campaigns are having on on sales funnel, benefits, and what to prepare for in the year ahead.

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marketing trends, Uncategorized, content-enabled campaigns, content marketing campaigns

Digital Marketing Top Trends in 2017

We look ahead at what 2017 holds for digital marketing.

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digital marketing, digital trends, marketing in 2017, Uncategorized

Gartner CMO Spend Survey 2016-2017 Shows Marketing Budgets Continue to Climb

The survey reveals continued focus on growth and targeted spend on websites, digital commerce and digital advertising.

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marketing budget, advertising, CMO, content marketing, content marketing research, Uncategorized

Five Content Marketing Trends to Watch in 2017

In what usually is a rather uneventful month for news, December proved us all wrong in 2016. A number of newsworthy activities related to the content marketing industry appeared on the radar this month, which could work as a crystal ball for content marketers as we move into 2017.

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content marketing trends, content marketing, Uncategorized, content marketing predictions

3 Earned Media Strategies to Incorporate Into Your Content Marketing Plan

Earned media should have an important place in your content marketing strategy.  Deliberately and strategically take the steps to make this happen...

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content marketing, content marketing strategy, earned media, Uncategorized

Building a Strong Marketing Data Strategy

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

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B2B marketing, CMO, content marketing, marketing data strategy, Uncategorized

How User Segmentation Really Works in Content Marketing

User segmentation isn’t something that is alien in the marketing world. The big brands have this down to a T, and the little guys are just waking up to the power behind having a laser-focused strategy — laser-focused on user segmentation.

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CMO, content marketing, digital marketing, Uncategorized, user segmentation

Fuel Social Marketing With User Generated Content

Curation, cultivation and permission are the core of a strong social content plan.

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content marketing, digital marketing, social marketing, social media, Uncategorized, user generated content

How to Measure the Value of Your Content: Three Sets of Metrics

Metrics that will give you insight into the worth of your content and help you make more strategic marketing decisions to drive results and revenue.

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content marketing, content marketing metrics, content value, Uncategorized

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