How to Use Video Content to Create a Loyal Audience

When a brand creates a video channel, it's competing with not only other brands' channels but also everything else that lives online. Still, some brands seem to have a loyal following. So, what video content gets people engaged?

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B2B marketing, CMO, content marketing, Uncategorized, video marketing

B2B Video Benchmarks for 2017

Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.

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B2B marketing, B2B video benchmark, content marketing, Uncategorized

How Virtual Reality Could Change Content Marketing

No longer the domains of ultra-early adopters and video gamers, virtual reality and augmented reality are poised to take off in the coming 24 months.

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marketing, CMO, content marketing, virtual reality, Uncategorized

Manufacturing Marketers See Content Marketing Breakthrough [Research]

82% of marketing manufacturers say increased success is because of better content creation.

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content marketing research, manufacturing marketers, marketing research, Uncategorized

2017 B2B Content Marketing Benchmarks, Budgets, and Trends

B2B content marketers are doing a great job, but they're still up against some challenges, according to brand-new research.

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B2B content marketing, B2B marketing, B2B marketing benchmarks, Uncategorized, B2B marketing budget

The Future of Content Marketing: Here’s Where We’ll be in 2020

Tailor your content to your audiences. Create the best resources possible. Focus on adapting and iterating upon you have. Come 2020, you won’t need to reinvent the wheel.

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marketing trends, Uncategorized, content future, content marketing future

Gartner Predicts 2017: Marketers, Expect the Unexpected

Five technology shifts will catalyze transitions in marketing strategies and organizations by 2020.

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content marketing trends, marketing trends, Uncategorized

B2B Content-Enabled Campaigns: Top Trends, Benefits, and Goals

Impact content-enabled campaigns are having on on sales funnel, benefits, and what to prepare for in the year ahead.

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marketing trends, Uncategorized, content-enabled campaigns, content marketing campaigns

Digital Marketing Top Trends in 2017

We look ahead at what 2017 holds for digital marketing.

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digital marketing, digital trends, marketing in 2017, Uncategorized

Gartner CMO Spend Survey 2016-2017 Shows Marketing Budgets Continue to Climb

The survey reveals continued focus on growth and targeted spend on websites, digital commerce and digital advertising.

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marketing budget, advertising, CMO, content marketing, content marketing research, Uncategorized

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