The business case to merge sales & marketing ops

Columnist Scott Vaughan makes the case for why an 'ops' merger is a beautiful marriage that will delight both your customers and your executive team.

Continue reading

sales team, marketing team, Uncategorized

How Agile Encourages Sales and Marketing Collaboration

Anyone who has been caught in the cross-hairs of a sales vs. marketing skirmish won’t contest its place on a list of the greatest rivalries of all time.  In one corner we have sales, a group whose livelihood depends on the commissions they’ll earn by selling to individual customers in the immediate future.

Continue reading

agile marketing, marketing, marketing automation, Uncategorized

B2B Marketers: Wrong Way to Make the Right Impression on Your Prospects

Jumping on your prospects, especially those that have directly engaged with your long-form content, is a desperate move that lacks finesse. Learn how to make the right impression...

Continue reading

B2B content marketing, CMO, content marketing strategy, Uncategorized

Why machine learning is critical to multi-touch attribution

Columnist Alison Lohse notes that in today's complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data -- and machine learning does just that.

Continue reading

marketing, machine learning, multi-touch attribution, Uncategorized

How to Streamline Workflows for Cross-Functional Content

Streamlining workflows to craft consistent, quality cross-functional content is just one more way to show customers why your organization is the best choice for their long-term business.

Continue reading

B2B content marketing, content marketing, Uncategorized, cross-functional content

What Your Competitors Can Teach You about B2B Marketing

Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results.

Continue reading

B2B marketing, CMO, content marketing strategy, Uncategorized

Using influencer campaigns for real-time amplification

Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives.

Continue reading

marketing, real-time amplification, Uncategorized, influencer marketing

Just-in-Time Marketing: Reach the Right Customer at the Right Time

The marketing landscape has changed dramatically in recent years because of the digitization of just about everything, new consumer behaviors, and competitive pressures.

Continue reading

marketing, real-time marketing, Uncategorized

How digital marketing operations can transform business

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get.

Continue reading

digital marketing, marketing operations, Uncategorized, digital

Top Legal Issues Facing Marketers in 2017

Numerous legal and regulatory challenges will vex marketers in 2017. Brexit and the U.S. presidential election aside, to say 2016 was one of the most tumultuous and unpredictable years in history was an understatement. The Federal Trade Commission (FTC) doubled down on its enforcement of the Testimonial and Endorsement Guides, brought its first native advertising case, and continued to target privacy promises and health related claims in the mobile app space. The year ended with news that the Justice Department was investigating possible price fixing activity among advertising agencies.

Continue reading

legal challenges, marketing challenges, Uncategorized

Recent Posts