People-based measurement is the new black

Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater.

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marketing, people-based measurement, Uncategorized

95% of online shoppers say a positive return experience drives loyalty [Report]

Narvar found almost all consumers surveyed would buy again from a retailer if they were satisfied with the return process.

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marketing report, online shopping, Uncategorized

The expanding role of design in creating an end-to-end customer experience

Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new businesses.

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marketing, Uncategorized, customer experience

Emotion Drives Experience At Each Stage Of The Customer Journey

It all starts by knowing what your customers expect and giving it to them. It is not more complicated than that.

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marketing, CMO, Customer Journey, Uncategorized

How to Create High-Converting Content

There are many ways to improve your content marketing, and double or even triple your conversion rates.

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content marketing, High-Converting Content, Uncategorized

What Grade Do Marketers Give Their Personalization Efforts?

Are marketers pleased with how they are personalizing their email, Web, and mobile marketing efforts? What grade do they give themselves?

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marketing, marketing survey, content marketing, Uncategorized

What does it mean to ‘be bold for change?’

At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.

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content marketing, Uncategorized, digital transformation

How Brands Are Using Influencer Content

Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.

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marketing, marketing content, Uncategorized, influencer marketing

Insurance Content Marketing: How to Create Exceptional Content in a “Boring” Industry

For some brands, defining a content marketing editorial strategy can be challenging.

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content creating, exceptional content, content for boring industry, Uncategorized

How to market your brand using interactive native content

Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring's unique, interactive foray into the opportunities it can offer for your marketing campaigns.

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content marketing, interactive marketing, Uncategorized, interactive content

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