B2B marketing is complex with a myriad of tactics, technologies, and data solutions to choose from to promote your business and sell your products and services.
As complex as modern B2B marketing is, it is also as simple as:
- How do I attract people to my products and services
- How do I convert those people to purchase?
Ascend2, in partnership with Verse, surveyed 277 marketing professionals to learn more about the state of lead conversion.
If you find that lead conversion is difficult, you are not alone. The State of Lead Conversion in Marketing and Sales found that only 12% of marketing professionals are very satisfied with their lead conversion abilities.
Companies continue to struggle with establishing contact, qualifying, and effectively following up with the leads they spend so much time and money to generate. Lead conversion is challenging, but the inability to improve lead conversion rates has several significant, negative downstream impacts: wasted marketing budget, wasted sales team time, and significant lost revenue opportunity.
Source: Convince and Convert