Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail.
Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention.
Modern marketers have adopted many of the sales team’s past responsibilities. It’s now marketing’s job to build interest in a product or service, get into consumers’ minds, and persuade them to take desired actions.
If your marketing and sales teams are disjointed, you could convey mismatched messaging and confuse potential customers, losing their trust and business forever.
By combining sales and marketing (smarketing), you can create seamless customer journeys. Your sales team can pick up right where your marketing team left off – informed and prepared to engage with clients strategically.
Due to COVID-19, the remote workforce is at an all-time high. A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term.
Source: Marketing Insider Group