Corporate Leaders

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How Artificial Intelligence Could Change Attribution Tools

The marketing technology landscape is busy, but there isn’t a solution out there for everything.

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marketing trends, AI, CMO, content marketing, marketing leaders, Uncategorized

Here’s why GDPR can drive the attitude shift that modern marketing needs

 

After Equifax and countless other user data scandals, brands outside as well as inside the EU may be crossing their Rubicon.

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legal, marketing, gdpr, Uncategorized

A brief history of customer loyalty

From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season.

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marketing, CMO, customer loyalty, Uncategorized, trends

What Are You Doing Wrong and Right on Social?

The question has long flummoxed social media marketers—what do “likes” actually mean? The answer to social media’s return on investment and what works and what doesn’t remains elusive.

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CMO, marketers, social media, Uncategorized, trends

What Social Trends Are Marketers Paying Attention To?

Social media is providing marketers with an ever-growing litany of media options beyond just display advertising. But which are the most important?

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marketing, CMO, social trends, Uncategorized, 2018

Content Marketing Trends to Watch for 2018

Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows.

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marketing trends 2018, CMO, content marketing, Uncategorized

AI Applications That Are Changing the Face of Content Marketing

And now that AI is coming to content marketing, the industry is poised for disruption.

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marketing trends, AI, cmi, content marketing, marketing leaders, Uncategorized

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

Want to get more creative in your marketing, especially your storytelling? Spend five minutes a day doing something that masters of improv do: Play with words.

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content, marketing, CMO, storytelling, Uncategorized

The Power of Branded Illustrations + Animation in Content Marketing

Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – whether sourced or original – taking their place on blogs and content efforts across the board.

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CMO, content marketing, illustrations, marketing leaders, Uncategorized, branded animation

How Social Platforms Are Using Video to Capture Audience Attention

Facebook, Snapchat and Twitter want a piece of the digital video advertising pie.

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marketing, CMO, social media platforms, Uncategorized

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