Corporate Leaders

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7 Predictions About The Future Of Advertising

As the landscape continues to change, advertisers that don’t follow suit risk getting left behind.

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marketing, predictions, advertising, Uncategorized, 2018, future

How to Capture Captive Audiences With Content

Explore how your brand can use content to engage your captive audiences.

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content, branding, capturing audience, Uncategorized

5 marketing technology trends CMOs need to master for 2018

As we edge closer to 2018, columnist Jim Yu lays out five martech trends you'll need to monitor to lead your organization to success in the year ahead.

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marketing trends, AI, iot, Uncategorized, 2018

Invest, Create, Perform: Mastering the three dimensions of growth in the digital age

Growth winners think about growth in new ways and pursue it across multiple dimensions.

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What airlines can learn from smart marketers about the customer experience

The airline industry has been hit with some highly public complaints over the past few months. Columnist Evan Magliocca discusses how airlines are lagging in the customer experience and what they -- and any brand -- can do to put customers first.

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marketing, Uncategorized, airlines, customer experience

Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPR

Marketing departments may not realize the seismic impact a new regulation will have on their plans for 2018.

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legal, marketing, gdpr, Uncategorized, 2018

Global Content Marketing: How Central + Local Teams Can Find the Right Balance

For a global content marketing strategy to be effective in a large and complex enterprise, central and local teams must find the right balance.

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local, CMO, content marketing, strategy, Uncategorized

Behavioral Insights and Trends for Millennials in the UK, France and Germany

Examining this demographic group’s digital life

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content, consumer, Europe, Uncategorized, behavioral insight

How to build an audience of consumers in today’s highly competitive environment

Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage.

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marketing, brand engagement, content marketing, Uncategorized

5 Content Marketing Tips for the Performance Era of Marketing

The consumer decision journey is complex, with multiple online and offline channels where people interact with your brand. How can you create a strategy that connects the dots – and measure its effectiveness?

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CMO, content marketing, strategy, tips, Uncategorized

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