Corporate Leaders

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it’s time to get real about omnichannel marketing

Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

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creative, customer experience, omnichannel, Uncategorized

Marketers Remain Confused About New Messaging Tools

Less than half feel they know how to use these tools to engage with customers.

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CMO, customer engagement, marketing, tools, Uncategorized

Content Marketing In 2018: Trends And Tools For Success

As technology and search engines change, so do the strategies marketers use to engage their customers online.

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2018, content marketing, predictions, trends, Uncategorized

Why writing style matters for social and content marketing

When it comes to effective marketing, writing style matters but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing.

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content marketing, effective, Uncategorized, written style

The Essentials You Need to Know to Set up an Effective Remarketing Campaign

Find out how to set up a remarketing campaign in your Google AdWords account so you can reach out again to every person who visits your website, long after they've left.

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marketing, remarketing, tips, Uncategorized

7 Predictions About The Future Of Advertising

As the landscape continues to change, advertisers that don’t follow suit risk getting left behind.

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2018, advertising, future, marketing, predictions, Uncategorized

How to Capture Captive Audiences With Content

Explore how your brand can use content to engage your captive audiences.

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branding, capturing audience, content, Uncategorized

5 marketing technology trends CMOs need to master for 2018

As we edge closer to 2018, columnist Jim Yu lays out five martech trends you'll need to monitor to lead your organization to success in the year ahead.

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2018, AI, iot, marketing trends, Uncategorized

Invest, Create, Perform: Mastering the three dimensions of growth in the digital age

Growth winners think about growth in new ways and pursue it across multiple dimensions.

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Uncategorized

What airlines can learn from smart marketers about the customer experience

The airline industry has been hit with some highly public complaints over the past few months. Columnist Evan Magliocca discusses how airlines are lagging in the customer experience and what they -- and any brand -- can do to put customers first.

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airlines, customer experience, marketing, Uncategorized

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