Corporate Leaders

Recent Posts

GDPR: Two big benefits advertisers can expect in 2018

This year, GDPR will go into effect. With that comes new rules surrounding digital data collection -- specifically, data from consumers.

Continue reading

marketing, advertising, benefit, gdpr

All about value props: How customer and competitive research should shape your marketing

Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.

Continue reading

marketing, tools, research, customer

The importance of diversity in marketing strategy

One thing missing from the brand strategy process in many companies today is diversity of talent.

Continue reading

marketing, race, diversity, gender

Retail customer experience benchmarking - How do the region’s retailers measure up?

Over recent years, shifts in technology spearheaded by the growth of mobile have created an environment in which retailers can no longer afford to think about customer experience in terms of separate channels and silos. But while consumers find it easy to move seamlessly across devices and between the physical and digital worlds, it can be trickier for businesses to set aside the structures and strategies that have served them well for decades.

Continue reading

mobile, retail, technology, customer experience

Content Definition: What Are We Even Talking About?

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way?

Continue reading

definition, content marketing, tips, Uncategorized

How to overcome unique B2B digital marketing challenges

When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular set of challenges.

Continue reading

B2B marketing, challenges, Uncategorized, trends

Marketers Need Structured Innovation to Achieve Real Progress

Eureka moments must come with discipline to become advances.

Continue reading

innovation, marketing operations, leading, Uncategorized, digital, digital transformation

Content Creators: 12 Tips to Help You Win Over Impatient Readers

Everyone loves a good story but, online, it's no secret that most of us read only the headlines.

Continue reading

content marketing, readers, tips, Uncategorized

What 5 CMOs Are Doing to Change the Conversation About Gender Equality and Diversity

Chase, Keds and Toys R Us want to make a change.

Continue reading

CMO, gender equality, Uncategorized, diversity

How to Rock Mobile Native Advertising

Some of the most engaging native ads take advantage of the unique capabilities of mobile devices.

Continue reading

b2b, mobile ads, native advertising, Uncategorized, engagement

1 ...
2 3 4 5 6

Recent Posts