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The secrets of high-performing online content

How do you define great content? Yes, it should be well-written, addictively readable, and hit home for its intended audience.

Good content is one thing, but great online content is another.

May 09, 2018

marketing strategy, content strategy, written style, High-Converting Content, traffic

Social media management platforms? 18 leading vendors for you

Automating social media marketing with an ESMMS platform can improve efficiency, compliance and productivity.

Need help with social media management? Learn what to look for.

May 03, 2018

marketing, social media, social media platforms, management

How to brainstorm and prioritize your best content ideas

When crystallized and properly communicated, prioritization can, in some estimates, reduce costs by roughly 15 percent and improve your team’s capability to meet your marketing goals.

Are you focused relentlessly on nothing but potentially high growth ideas?

April 20, 2018

content marketing, marketing team, brainstorming, team

People believe ads are becoming more intrusive

If you believe ads are becoming more invasive, you're not alone.

April 20, 2018

marketing survey, marketing trends, advertising, digital marketing

How the C-suite benefits from a strategic marketing operations function

As the marketing operations (MO) function continues to mature and extend influence into every part of the organization, it is time to review how key stakeholders benefit from the MO function.

Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.

April 16, 2018

marketing, marketing operations, strategy, c suite

7 habits of highly effective transformation leaders

Today, digital transformation—which describes how digital technology is fundamentally changing the ways businesses operate and deliver value to customers—rules the roost and is disrupting companies everywhere, from their operating models to their infrastructures.

Ten years ago, businesses were racing to understand and capitalize on concepts such as data mining, search technology, and virtual collaboration.

April 13, 2018

leadership, marketing, digital marketing, digital transformation, transformation

The changing face of B2B buying and selling

Customers want to purchase products digitally

April 06, 2018

B2B marketing, challenges, trends, sales

Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

Marketers are no strangers to managing complex relationships and campaigns.

April 04, 2018

marketing, digital, marketing ecosystem, chief marketing officer

Six rules for innovative storytelling

Consumers are bombarded with content all day long. But what sets successful content marketing apart is the thoughtful and meaningful content that actually makes up the storyline.

March 26, 2018

content, marketing, consumer, storytelling

Conversational content: how to market through text messaging and chatbots

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences.

March 23, 2018

brands, chat robots, content marketing

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