Corporate Leaders

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How AI Is Changing Sales

Companies are using AI in all kinds of innovative ways to advance their businesses.

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artificial intelligence, algorithm, business, decision-making, sales

It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

 “These buyer personas will help you craft killer content for our client’s audience,” they told me.

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personas, content marketing, marketing, social media audience

Kantar: Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why

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business, cultural transformation, Customer Journey

Consumers love personalized offers, but only if they opt in

Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers.

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consumer, social media, personalization, brand awareness

8 SEO must-do's for marketing success

SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos to include in your marketing strategy.

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marketing, seo, marketing strategy, traffic

The secrets of high-performing online content

Good content is one thing, but great online content is another.

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content strategy, traffic, High-Converting Content, written style, marketing strategy

Social media management platforms? 18 leading vendors for you

Need help with social media management? Learn what to look for.

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management, marketing, social media, social media platforms

How to brainstorm and prioritize your best content ideas

Are you focused relentlessly on nothing but potentially high growth ideas?

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brainstorming, content marketing, team, marketing team

People believe ads are becoming more intrusive

If you believe ads are becoming more invasive, you're not alone.

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advertising, digital marketing, marketing trends, marketing survey

How the C-suite benefits from a strategic marketing operations function

Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.

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c suite, marketing, strategy, marketing operations

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