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Winning New Business with Inbound Marketing

So, with one headline we have established that you can win new business with inbound marketing, but how is this possible? 

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lead generation, marketing strategy, content marketing, sales, inbound marketing

The Journey: 4 Phases of the Inbound Methodology

After learning why inbound marketing is the way to go, it’s time to go deeper into the journey you’re going to take your potential customers on. The key is to have a strategy that recognises what you want to achieve. It’s one built around the fact that customer acquisition is a four-part journey – around the themes: Attract; Convert, Close, and Delight. 

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marketing, content marketing, business, management, transformation, inbound marketing, inbound methodology,

Six Tips to Successful Inbound Marketing

In inbound marketing, it’s no secret that you need quality content that your readers and potential customers will read, learn and appreciate. You can read all about it here. But with the abundance of online content available now, it’s a mistake to just sit around and wait for people to notice how good an article you’re offering them. So, take these six steps and ensure your marketing strategy backs up your high-quality content strategy.  

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marketing, content marketing, interactive marketing, strategy, customer engagement, personalization, transformation, inbound marketing

How AI is Enhancing Advertising Innovation

Artificial intelligence is being deployed far and wide in marketing and advertising.

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marketing trends, advertising, artificial intelligence, personalization

Report: Customers are more loyal to companies that are transparent on social media

A majority of consumers are demanding transparency from businesses, according to a recent report from social media company Sprout Social.

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social media, social media audience, transparency, company

How AI Is Changing Sales

Companies are using AI in all kinds of innovative ways to advance their businesses.

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artificial intelligence, business, sales, algorithm, decision-making

It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

 “These buyer personas will help you craft killer content for our client’s audience,” they told me.

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marketing, content marketing, personas, social media audience

Kantar: Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why

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Customer Journey, business, cultural transformation

Consumers love personalized offers, but only if they opt in

Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers.

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brand awareness, consumer, social media, personalization

8 SEO must-do's for marketing success

SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos to include in your marketing strategy.

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marketing, marketing strategy, seo, traffic

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