We often refer to content marketing as storytelling, but Clay Hausmann, Chief Marketing Officer of Aktana and Founder and Principal of marketing consultancy treatment., takes that concept one step further.
Various content methods generate leads. Visual and interactive content, in particular, can increase not only clickthrough rates (CTR) but also conversion rates for many marketing campaigns, whether email signups, clicks on links, or sales of your product.
Content starts and sustains conversations with customers. But in order to have a meaningful dialogue, you need to know to whom you’re speaking.“Developing buyer personas” is what marketers call the process of figuring that out.