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Winning New Business with Inbound Marketing

So, with one headline we have established that you can win new business with inbound marketing, but how is this possible? 

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inbound marketing, sales, marketing strategy, lead generation, content marketing

The Journey: 4 Phases of the Inbound Methodology

After learning why inbound marketing is the way to go, it’s time to go deeper into the journey you’re going to take your potential customers on. The key is to have a strategy that recognises what you want to achieve. It’s one built around the fact that customer acquisition is a four-part journey – around the themes: Attract; Convert, Close, and Delight. 

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inbound marketing, transformation, management, business, inbound methodology,, content marketing, marketing

Six Tips to Successful Inbound Marketing

In inbound marketing, it’s no secret that you need quality content that your readers and potential customers will read, learn and appreciate. You can read all about it here. But with the abundance of online content available now, it’s a mistake to just sit around and wait for people to notice how good an article you’re offering them. So, take these six steps and ensure your marketing strategy backs up your high-quality content strategy.  

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inbound marketing, transformation, personalization, marketing, content marketing, customer engagement, interactive marketing, strategy

Kantar: Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why

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business, cultural transformation, Customer Journey

Consumers love personalized offers, but only if they opt in

Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers.

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consumer, social media, personalization, brand awareness

8 SEO must-do's for marketing success

SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos to include in your marketing strategy.

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marketing, seo, marketing strategy, traffic

The secrets of high-performing online content

Good content is one thing, but great online content is another.

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content strategy, traffic, High-Converting Content, written style, marketing strategy

Social media management platforms? 18 leading vendors for you

Need help with social media management? Learn what to look for.

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management, marketing, social media, social media platforms

How to brainstorm and prioritize your best content ideas

Are you focused relentlessly on nothing but potentially high growth ideas?

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brainstorming, content marketing, team, marketing team

People believe ads are becoming more intrusive

If you believe ads are becoming more invasive, you're not alone.

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advertising, digital marketing, marketing trends, marketing survey

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