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12 Expert Ideas to Improve Your Content Marketing for Better Leads

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less.

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content marketing trends, lead generation, marketing strategy, marketing content

Why Brands Need to Apply Specific Strategies to Content to Make it Meaningful

To stand out, brands need to be meaningful. Maybe in 2018 that doesn’t come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant.

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marketing strategy, advertising, branding, content strategy

Replacing the Sales Funnel with the Sales Flywheel

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida.

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marketing ecosystem, business, sales, inbound marketing, sales strategy, funnel

How to Get People to Subscribe to Your Newsletter

One 2015 study revealed that email marketing had an average ROI of £38 (about $50 USD) for every dollar invested.

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marketing, conversion, email marketing, newsletter

The New Pressures Facing CMOs and How to Overcome Them

A new study out by Spencer Stuart shows an insane number of chief marketing officers who’ve been fired during 2018.

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marketing, CMO, business, executive, product marketing

Power of Influencer Marketing Continutes to Grow

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend for more than 60 percent of marketers, according to a new report.

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marketing, marketing strategy, content creation, influencer marketing

Winning New Business with Inbound Marketing

So, with one headline we have established that you can win new business with inbound marketing, but how is this possible? 

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lead generation, marketing strategy, content marketing, sales, inbound marketing

The Journey: 4 Phases of the Inbound Methodology

After learning why inbound marketing is the way to go, it’s time to go deeper into the journey you’re going to take your potential customers on. The key is to have a strategy that recognises what you want to achieve. It’s one built around the fact that customer acquisition is a four-part journey – around the themes: Attract; Convert, Close, and Delight. 

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marketing, content marketing, business, management, transformation, inbound marketing, inbound methodology,

Six Tips to Successful Inbound Marketing

In inbound marketing, it’s no secret that you need quality content that your readers and potential customers will read, learn and appreciate. You can read all about it here. But with the abundance of online content available now, it’s a mistake to just sit around and wait for people to notice how good an article you’re offering them. So, take these six steps and ensure your marketing strategy backs up your high-quality content strategy.  

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marketing, content marketing, interactive marketing, strategy, customer engagement, personalization, transformation, inbound marketing

How AI is Enhancing Advertising Innovation

Artificial intelligence is being deployed far and wide in marketing and advertising.

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marketing trends, advertising, artificial intelligence, personalization

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