If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation.
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In marketing, a good ‘call to action’ – which elicits the desired response from our reader or viewer – can elevate content from merely insightful to truly valuable.
Continue readingcontent marketing culture, lead generation, marketing strategy, B2B content marketing, B2B marketing, capturing audience, content creating, content marketing, marketing leaders, entertainment, future of marketing, marketing tactics, Tactical Marketing, Tactical Marketing Plan, Best tactics marketing, B2B strategy, B2B Sales, Call to Action, CTA
With the pandemic forcing people to socially distance, many B2B organizations are relying on ABM plays to engage their audiences in our “new normal.” ABM has become common practice to fuel revenue generation and account retention.
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Kavita Singh scours the wealth of insight shared by speakers at B2B Marketing’s last account-based marketing conference, to give you the top tips on achieving ABM sales and marketing alignment.
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Few can claim to have created a new communications genre but the designer Martin Lambie-Nairn, who died in December, is one who could justifiably have done so, had immodesty got the better of him. Television channel idents had existed for decades before he came along in the 1980s and transformed them, but the difference between pre and post was so extreme that his version really merited a new term.
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Building a multicultural plan that genuinely integrates the creative and the media disciplines is one of the biggest challenges in today’s multicultural space.
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A colleague made a simple observation yesterday that many marketers are “spending lots of money on reaching potential customers, but very little to nothing on engaging with them.” It’s like they spend a ton of money to generate awareness, but when potential customers arrive on their sites or social media channels, there’s little to nothing there. So they leave disappointed, often to the long-term detriment of the advertiser. This is so true. It has been this way over the years, but never more so than now. I have observed the same phenomena over the last two decades doing digital strategy consulting for marketers and also teaching digital marketing.
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Definition of Artificial Intelligence (AI): Intelligence exhibited by machines. AI is the study of intelligent agents, which can study their environment, and take action which helps them optimally achieve their goals, in the shortest possible time.
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