How to Get People to Subscribe to Your Newsletter

One 2015 study revealed that email marketing had an average ROI of £38 (about $50 USD) for every dollar invested.

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marketing, conversion, email marketing, newsletter

The New Pressures Facing CMOs and How to Overcome Them

A new study out by Spencer Stuart shows an insane number of chief marketing officers who’ve been fired during 2018.

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marketing, CMO, business, executive, product marketing

Power of Influencer Marketing Continutes to Grow

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend for more than 60 percent of marketers, according to a new report.

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marketing, marketing strategy, content creation, influencer marketing

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