Kantar: Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why

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Customer Journey, business, cultural transformation

Consumers love personalized offers, but only if they opt in

consumers want personalized offers, but they also want control over how much a brand or retailer knows about them. In this survey, 40% of respondents said they want to opt in to offers.

Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers.

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brand awareness, consumer, social media, personalization

8 SEO must-do's for marketing success

SEO - Analyze search results; Check user journeys throughout the website; Run through the backlinks, leave the good ones; Redirect all variations of the domain to the original; Check meta descriptions and tagging; Check the uniqueness of the content.

SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos to include in your marketing strategy.

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marketing, marketing strategy, seo, traffic

The secrets of high-performing online content

How do you define great content? Yes, it should be well-written, addictively readable, and hit home for its intended audience.

Good content is one thing, but great online content is another.

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marketing strategy, content strategy, written style, High-Converting Content, traffic

Social media management platforms? 18 leading vendors for you

Automating social media marketing with an ESMMS platform can improve efficiency, compliance and productivity.

Need help with social media management? Learn what to look for.

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marketing, social media, social media platforms, management

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