Kantar: Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why

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business, cultural transformation, Customer Journey

Consumers love personalized offers, but only if they opt in

Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers.

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consumer, social media, personalization, brand awareness

8 SEO must-do's for marketing success

SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos to include in your marketing strategy.

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marketing, seo, marketing strategy, traffic

The secrets of high-performing online content

Good content is one thing, but great online content is another.

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content strategy, traffic, High-Converting Content, written style, marketing strategy

Social media management platforms? 18 leading vendors for you

Need help with social media management? Learn what to look for.

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management, marketing, social media, social media platforms

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