How to brainstorm and prioritize your best content ideas

When crystallized and properly communicated, prioritization can, in some estimates, reduce costs by roughly 15 percent and improve your team’s capability to meet your marketing goals.

Are you focused relentlessly on nothing but potentially high growth ideas?

Continue reading

content marketing, marketing team, brainstorming, team

People believe ads are becoming more intrusive

If you believe ads are becoming more invasive, you're not alone.

Continue reading

marketing survey, marketing trends, advertising, digital marketing

How the C-suite benefits from a strategic marketing operations function

As the marketing operations (MO) function continues to mature and extend influence into every part of the organization, it is time to review how key stakeholders benefit from the MO function.

Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.

Continue reading

marketing, marketing operations, strategy, c suite

7 habits of highly effective transformation leaders

Today, digital transformation—which describes how digital technology is fundamentally changing the ways businesses operate and deliver value to customers—rules the roost and is disrupting companies everywhere, from their operating models to their infrastructures.

Ten years ago, businesses were racing to understand and capitalize on concepts such as data mining, search technology, and virtual collaboration.

Continue reading

leadership, marketing, digital marketing, digital transformation, transformation

The changing face of B2B buying and selling

Customers want to purchase products digitally

Continue reading

B2B marketing, challenges, trends, sales

Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

Marketers are no strangers to managing complex relationships and campaigns.

Continue reading

marketing, digital, marketing ecosystem, chief marketing officer

1

Recent Posts

Categories

Archives

Avenue Emile Van Becelaere 87
1170 Brussels, Belgium
Tel/Mobile: +32 472 434 731
Email: info@corporate-leaders.com

Terms & Conditions  /  Privacy Policy

©2017 CorporateLeaders BVBA. All rights reserved.

Follow Us

Facebook Linkedin Twitter

Join the community!

Get monthly news and best practices right in your inbox!