How to brainstorm and prioritize your best content ideas

When crystallized and properly communicated, prioritization can, in some estimates, reduce costs by roughly 15 percent and improve your team’s capability to meet your marketing goals.

Are you focused relentlessly on nothing but potentially high growth ideas?

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brainstorming, content marketing, team, marketing team

People believe ads are becoming more intrusive

If you believe ads are becoming more invasive, you're not alone.

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advertising, digital marketing, marketing trends, marketing survey

How the C-suite benefits from a strategic marketing operations function

As the marketing operations (MO) function continues to mature and extend influence into every part of the organization, it is time to review how key stakeholders benefit from the MO function.

Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.

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c suite, marketing, strategy, marketing operations

7 habits of highly effective transformation leaders

Today, digital transformation—which describes how digital technology is fundamentally changing the ways businesses operate and deliver value to customers—rules the roost and is disrupting companies everywhere, from their operating models to their infrastructures.

Ten years ago, businesses were racing to understand and capitalize on concepts such as data mining, search technology, and virtual collaboration.

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digital marketing, digital transformation, marketing, leadership, transformation

The changing face of B2B buying and selling

Customers want to purchase products digitally

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B2B marketing, challenges, trends, sales

Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

Marketers are no strangers to managing complex relationships and campaigns.

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chief marketing officer, digital, marketing ecosystem, marketing

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