Six rules for innovative storytelling

Consumers are bombarded with content all day long. But what sets successful content marketing apart is the thoughtful and meaningful content that actually makes up the storyline.

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consumer, content, marketing, storytelling

Conversational content: how to market through text messaging and chatbots

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences.

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brands, chat robots, content marketing

GDPR: Two big benefits advertisers can expect in 2018

This year, GDPR will go into effect. With that comes new rules surrounding digital data collection -- specifically, data from consumers.

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advertising, benefit, gdpr, marketing

All about value props: How customer and competitive research should shape your marketing

Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.

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customer, marketing, research, tools

The importance of diversity in marketing strategy

One thing missing from the brand strategy process in many companies today is diversity of talent.

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diversity, gender, marketing, race

Retail customer experience benchmarking - How do the region’s retailers measure up?

Over recent years, shifts in technology spearheaded by the growth of mobile have created an environment in which retailers can no longer afford to think about customer experience in terms of separate channels and silos. But while consumers find it easy to move seamlessly across devices and between the physical and digital worlds, it can be trickier for businesses to set aside the structures and strategies that have served them well for decades.

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customer experience, mobile, retail, technology

Content Definition: What Are We Even Talking About?

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way?

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content marketing, definition, tips, Uncategorized

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