Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPR

Marketing departments may not realize the seismic impact a new regulation will have on their plans for 2018.

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2018, gdpr, legal, marketing, Uncategorized

Global Content Marketing: How Central + Local Teams Can Find the Right Balance

For a global content marketing strategy to be effective in a large and complex enterprise, central and local teams must find the right balance.

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CMO, content marketing, local, strategy, Uncategorized

Behavioral Insights and Trends for Millennials in the UK, France and Germany

Examining this demographic group’s digital life

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behavioral insight, consumer, content, Europe, Uncategorized

How to build an audience of consumers in today’s highly competitive environment

Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage.

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brand engagement, content marketing, marketing, Uncategorized

5 Content Marketing Tips for the Performance Era of Marketing

The consumer decision journey is complex, with multiple online and offline channels where people interact with your brand. How can you create a strategy that connects the dots – and measure its effectiveness?

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CMO, content marketing, strategy, tips, Uncategorized

How Artificial Intelligence Could Change Attribution Tools

The marketing technology landscape is busy, but there isn’t a solution out there for everything.

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AI, CMO, content marketing, marketing leaders, marketing trends, Uncategorized

Here’s why GDPR can drive the attitude shift that modern marketing needs

 

After Equifax and countless other user data scandals, brands outside as well as inside the EU may be crossing their Rubicon.

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gdpr, legal, marketing, Uncategorized

A brief history of customer loyalty

From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season.

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CMO, customer loyalty, marketing, trends, Uncategorized

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