What Are You Doing Wrong and Right on Social?

The question has long flummoxed social media marketers—what do “likes” actually mean? The answer to social media’s return on investment and what works and what doesn’t remains elusive.

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CMO, marketers, social media, trends, Uncategorized

What Social Trends Are Marketers Paying Attention To?

Social media is providing marketers with an ever-growing litany of media options beyond just display advertising. But which are the most important?

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2018, CMO, marketing, social trends, Uncategorized

Content Marketing Trends to Watch for 2018

Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows.

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CMO, content marketing, marketing trends 2018, Uncategorized

AI Applications That Are Changing the Face of Content Marketing

And now that AI is coming to content marketing, the industry is poised for disruption.

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AI, cmi, content marketing, marketing leaders, marketing trends, Uncategorized

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

Want to get more creative in your marketing, especially your storytelling? Spend five minutes a day doing something that masters of improv do: Play with words.

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CMO, content, marketing, storytelling, Uncategorized

The Power of Branded Illustrations + Animation in Content Marketing

Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – whether sourced or original – taking their place on blogs and content efforts across the board.

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branded animation, CMO, content marketing, illustrations, marketing leaders, Uncategorized

How Social Platforms Are Using Video to Capture Audience Attention

Facebook, Snapchat and Twitter want a piece of the digital video advertising pie.

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CMO, marketing, social media platforms, Uncategorized

Why your social media audience is critical for content marketing

How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content spread like wildfire.

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content marketing, social media audience, trends, Uncategorized

How Content Marketers Can Best Leverage Native Ads

Use native ads to amplify your message and engage audiences.

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CMO, content marketing, native ads, Uncategorized

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