A great deal has been written about storymaking, a neologism used to describe the co-authorship of a brand’s narrative that consumers and marketers now share, particularly through user-generated content and social postings.
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Channel remains popular because of its reach and steady performance.
Continue readingDon't create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience.
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Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities.
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Some top content opportunities marketers in retail sector should be exploring to remain competitive in the face of the great Amazonian conqueror.
Continue readingThough every organization will need to customize its strategy to its own circumstances, the following are the foundations for building an enduring digital marketing strategy that works.
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