Emotion Drives Experience At Each Stage Of The Customer Journey

It all starts by knowing what your customers expect and giving it to them. It is not more complicated than that.

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CMO, Customer Journey, marketing, Uncategorized

How to Create High-Converting Content

There are many ways to improve your content marketing, and double or even triple your conversion rates.

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content marketing, High-Converting Content, Uncategorized

What Grade Do Marketers Give Their Personalization Efforts?

Are marketers pleased with how they are personalizing their email, Web, and mobile marketing efforts? What grade do they give themselves?

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content marketing, marketing, marketing survey, Uncategorized

What does it mean to ‘be bold for change?’

At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.

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content marketing, digital transformation, Uncategorized

How Brands Are Using Influencer Content

Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.

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influencer marketing, marketing, marketing content, Uncategorized

Insurance Content Marketing: How to Create Exceptional Content in a “Boring” Industry

For some brands, defining a content marketing editorial strategy can be challenging.

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content creating, content for boring industry, exceptional content, Uncategorized

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