How to market your brand using interactive native content

Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring's unique, interactive foray into the opportunities it can offer for your marketing campaigns.

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content marketing, interactive content, interactive marketing, Uncategorized

How CMOs Can Avoid Getting Burned By Bad Tech

Technology has been transforming every aspect of our working and personal lives. Now we find ourselves entering a new pace of change that requires us not only to react but also fundamentally change the way we operate. Whether we like it or not, it’s huge, scary, and unavoidable.

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CMO, marketing, technology, Uncategorized

7 Characteristics Of Content That Drives Brand Awareness

Share it while it's hot: 7 secrets to shareable content

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brand awareness, content marketing, marketing, social media, Uncategorized

How Marketers Evaluate Technology Solutions

Use structured evaluation criteria to assess marketing technology choices.

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CMO, content marketing, marketing, marketing technology, Uncategorized

Adaptive marketing: The key to winning in the Engagement Economy

Today's consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these consumer needs to win their loyalty.

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adaptive marketing, marketing, Uncategorized

Will Artificial Intelligence Replace Manual Content Creation?

There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet.

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artificial intelligence, content creation, content marketing, marketing, Uncategorized

Build a High-Performance Content Marketing Supply Chain

Four steps will help you build a regular supply of content.

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content marketing, content marketing supply chain, marketing, Uncategorized

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