Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results.
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Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives.
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The marketing landscape has changed dramatically in recent years because of the digitization of just about everything, new consumer behaviors, and competitive pressures.
Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get.
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Numerous legal and regulatory challenges will vex marketers in 2017. Brexit and the U.S. presidential election aside, to say 2016 was one of the most tumultuous and unpredictable years in history was an understatement. The Federal Trade Commission (FTC) doubled down on its enforcement of the Testimonial and Endorsement Guides, brought its first native advertising case, and continued to target privacy promises and health related claims in the mobile app space. The year ended with news that the Justice Department was investigating possible price fixing activity among advertising agencies.
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When a brand creates a video channel, it's competing with not only other brands' channels but also everything else that lives online. Still, some brands seem to have a loyal following. So, what video content gets people engaged?
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Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.
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No longer the domains of ultra-early adopters and video gamers, virtual reality and augmented reality are poised to take off in the coming 24 months.
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