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In what usually is a rather uneventful month for news, December proved us all wrong in 2016. A number of newsworthy activities related to the content marketing industry appeared on the radar this month, which could work as a crystal ball for content marketers as we move into 2017.

Earned media should have an important place in your content marketing strategy.  Deliberately and strategically take the steps to make this happen...

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?