How User Segmentation Really Works in Content Marketing

User segmentation isn’t something that is alien in the marketing world. The big brands have this down to a T, and the little guys are just waking up to the power behind having a laser-focused strategy — laser-focused on user segmentation.

Continue reading

CMO, content marketing, digital marketing, Uncategorized, user segmentation

Fuel Social Marketing With User Generated Content

Curation, cultivation and permission are the core of a strong social content plan.

Continue reading

content marketing, digital marketing, social marketing, social media, Uncategorized, user generated content

How to Measure the Value of Your Content: Three Sets of Metrics

Metrics that will give you insight into the worth of your content and help you make more strategic marketing decisions to drive results and revenue.

Continue reading

content marketing, content marketing metrics, content value, Uncategorized

How User-Generated Content and Customer Feedback Can Strengthen Your Value Proposition

Contributor Jim Williams says it's time to really listen to your customers’ words and understand the experience they expect you to deliver.

Continue reading

content marketing, customer feedback, user-generated feedback, Uncategorized


Recent Posts