Content Marketing ROI: How to Measure Brand Equity, Conversions, and Loyalty

When it comes to their biggest challenge, most content marketers are in agreement: They’re struggling to measure ROI.

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B2B content marketing, content marketing, content marketing ROI, Uncategorized

Putting B2B Content Marketing into Context

Putting prospects’ actions into context can organizations create a more effective B2B content marketing strategy.

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B2B content marketing, B2B marketing, B2B marketing benchmarks, B2B marketing budget, Uncategorized

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