When someone says, ‘I want to optimize my website for search engine’, the one thing that every SEO Manager makes sure is part of their strategy is content marketing.
The process we use to improve a website consists of the three important elements:
- Site Audit
- New Content
- New Backlinks
You probably think that site audits are just a few technical checks, right?
Yes and No
To have a strong site SEO strategy, you need to make sure that you dig deep into your website’s SEO audit.
It does not mean fixing broken links and redirecting pages, but it also requires a deep dive into your website to analyze any content gaps, check referring domains, analyzing backlinks, competitor research, and comprehensive keyword research.
But the important point is...
How does Content Marketing help achieve great SEO results?
Content is the backbone of any website. Without content, your site would only be a few random pictures, making it difficult for both the user and the crawler to understand your site.
In the early days of SEO, the only way one could perform proper optimization was through activities like:
- Relevant Content
- Enough Text
- Accurate HTML tags
- Internal & External Links
22 years later, they are still very important to optimize your site and get good visibility on the web.
Only then websites weren’t penalized for plagiarized content.
The most important thing that built the foundation of good site optimization was content relevancy, and it is still the most important factor today.
Google’s mission is still relevant;
Content marketing strategies are now focused on creating content that satisfies all stages of the buyer journey. It’s not only created as a resource page for users, but it also helps search engines to crawl the website.
While SEO focuses on improving the page experience of the website, content fuels it by providing relevant resources to the users. When applied together, they depend on each other to fulfill defined goals.
Is an SEO Audit helpful to create a powerful Content Marketing Strategy?
Yes, and without a doubt!
SEO Audits are more than just checking technical errors.
A thorough SEO Audit includes:
- Technical Optimization
- On-Page Optimization
- Off-Page Optimization
- Page Experience
- Competitor Analysis
- Keyword Research
- Backlink Analysis
“ A site audit can help you assess all areas of your site's performance – and help you build your brand and understand your audience. Audits help you determine how your audience finds your site – and why you may not be as findable as you'd prefer”, as Erin Acheson says.
SEO works best on a website that fulfills the mission of providing useful information (content) to the user. Your website can be fully optimized, but if it lacks content, it will be quite difficult to gain visibility.